Eskimi’s Intelligent Creative Intelligence Platform
Eskimi’s rm-gallery is a sophisticated, internal web-based platform that serves as the central nervous system for our creative assets. Conceived to empower our commercial and account management teams, the gallery has evolved beyond a simple digital library into an intelligent engine designed to streamline workflows, uncover deep insights, and provide a distinct competitive advantage in client conversations. At its core, the rm-gallery solves a fundamental business challenge: how to efficiently find, analyze, and leverage our most successful campaign creatives to drive new sales and enhance existing client relationships.
The platform’s foundational layer provides robust, granular control over our vast repository of creative assets. Users can meticulously search and filter campaigns using a comprehensive set of parameters, including brand, country, creative type, and specific time periods. For every creative, the tool displays a high-fidelity visual preview alongside its most critical performance metrics—such as spend, impressions, click-through rates, and engagements. This allows a commercial manager to quickly assess what’s working and why, providing tangible proof of performance. This core functionality is crucial for day-to-day operations, enabling our teams to pull successful case studies for clients or showcase our design prowess to prospects.
However, the true power of the modern rm-gallery lies in its newly integrated Artificial Intelligence capabilities, which revolutionize how our teams interact with creative data. The first groundbreaking feature is Natural Language Campaign Filtering. This transforms the search process from a series of clicks into a simple conversation. Instead of manually selecting multiple filters, a user can now type a free-form query directly into an AI-powered search bar. For example, a request like, “Show me all Nike video campaigns that ran in the US last month” is instantly understood by the system. Behind the scenes, a sophisticated AI model parses the natural language, identifies the key entities—advertiser (Nike), format (video), region (US), and date (last month)—and translates them into the precise filter parameters. The gallery then updates automatically, presenting the exact creatives the user asked for. This makes finding assets incredibly fast, intuitive, and accessible to everyone, regardless of their technical expertise.
The second transformative AI feature is Automated Product Categorization. Previously, understanding the specific product or service within a creative required manual review. Now, the rm-gallery employs a powerful computer vision AI to automate this process entirely. The system programmatically analyzes the visual content of each creative, intelligently identifying the subject matter—be it a smartphone, a fast-food item, a luxury vehicle, or a vacation package. This category is then automatically saved as a new, searchable data point.
This seemingly simple addition unlocks profound strategic value. It creates an entirely new dimension for discovery. A sales manager preparing for a pitch with a prospective airline client can now instantly filter and find every “airline” or “travel” related creative Eskimi has ever produced, regardless of the original brand. This provides an immediate, powerful portfolio showcasing our vertical-specific expertise. It allows our teams to move beyond brand-specific examples and demonstrate a deep understanding of a prospect’s entire industry.
Together, these AI features create a synergistic workflow that directly supports and enhances the effectiveness of our commercial teams. An account manager can now use natural language to instantly find a client’s top-performing campaign from the previous quarter, and then use the AI-generated product category tags to find similar successful creatives from other brands in the same industry to inspire the client’s next campaign. The rm-gallery is no longer just a passive repository of past work; it is an active, intelligent partner that helps our teams build stronger arguments, tell more compelling stories, and ultimately, drive business growth.
