Creating a new website is a daunting task. You want to build something your customers will love, but you don’t want the setup to take several months or be so technical that you need a developer for every single copy update.
In your research, you’ve probably come across WordPress as a possible solution. But there’s one issue — you have no clue what WordPress is or how it can help your business.
No worries, this beginner’s guide will teach you everything you need to know.
What Is WordPress?
Why Use WordPress?
WordPress is the beloved platform for many bloggers and businesses. In fact, more than 40% of all websites online use WordPress. Here are a few reasons why WordPress is so popular:
1. WordPress is open-source.
WordPress is an open-source platform. This means anyone can modify the source code and redistribute the software. It’s designed for people to contribute their ideas to improve the platform. There’s an open-source community that helps make WordPress even better.
2. WordPress is easy to use for a beginner.
WordPress doesn’t require a computer engineering degree. It’s actually built for non-technical people. The user interface is intuitive and friendly. To add a new design to your website, you can simply download a theme. If you need to add a new function, like a contact form, you just install a plugin. Web development tasks that used to take hours to complete can be done in a matter of minutes.
3. WordPress is SEO-friendly.
It’s not enough to just build a WordPress website. You want people to find and visit your website through search engine optimization. With SEO plugins, like Yoast SEO, you can boost your rankings with internal linking suggestions and meta description templates.
4. WordPress supports all media types.
WordPress doesn’t limit any major media types. So, you can use any combination of text, images, and videos on your website. In this competitive market for consumers’ attention, it’s good to know that the platform gives you creative freedom.
5. WordPress is secure.
Security is a major concern for businesses. With the number of data breaches happening every year, you want peace of mind that your data (and your customers’ data) will be protected. As long as you keep plugins updated and passwords secure, WordPress is one of the safest and secure CMS platforms. The platform offers several features to safeguard your website, like logging out idle users and adding two-factor authentication.
6. WordPress is free to use.
WordPress is completely free. It won’t cost you anything to use the software. However, you will need to pay a third-party hosting provider to make your website available online.
